Monday, April 26, 2010

Rachel Bilson is Sunglass Hut's first ever "Eyewear Ambassador"




    Rachel Bilson has been tapped as Sunglass Hut's first-ever "eyewear ambassador." Her duties will extend beyond those of a typical celebrity spokesperson (wear product, look cute) to include blogging on the company's site, hosting online consumer chats, and conducting video podcasts with fellow fashion-y sunglasses collectors like Tory Burch. In an e-mail toWWD, Bilson seems a bit befuddled (and, we imagine, delighted at the free frames rolling in) by her appointment: "I can’t say what makes me a good style adviser for them, but I am a huge sunglasses addict." If that's all it takes, I could be an ambassador too. :)

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